Women of the region have a huge demand of dresses – cocktail dresses and evening dresses, which sometimes can only be worn once or twice.Even the most affluent customers have realized that this can become a very expensive undertaking! And so, Designer-24 was born.With the prevalence of social media in today's society, and the slew of magazines with society pages, once a dress is worn, it is literally everywhere, presenting the dilemma of not being seen in the same outfit twice.
Designer-24 provides women a stellar wardrobe of new season dresses straight from the runway, adding the latest designs to the collection every season.To ensure the best, the founders spent almost a year meeting and pitching the innovative idea of designer dress hire to designers from across the globe.The collections include high-end contemporary designers as well as some of the most famous names in evening wear and couture.These names include international names like Marchesa Couture, Antonio Berardi, Naeem Khan, Herve Leroux and Halston as well as some regional designers like Ayesha Depala and Rani Zakhem.
With the UAE being very events driven and a haven for fashion in the Middle East, the UAE was the perfect choice to launch the concept.Society is very style and brand conscious and Designer-24 affords women the ability to wear something new for every occasion.The intent was to modernize and revolutionize women's shopping patterns in the region and educate women on the different styles and new season trends - to promote a new way of shopping.
Designer-24 is a great way to try new designers and get a feel for a brand.The concept also serves to expose designers to potential new clients who may not otherwise have considered buying their gowns.Clothing hire is somewhat of an alien concept in the region, but with Designer-24 and its approach to offering the correct product with a personalized service including door to door delivery, the concept is set to create a fashion revolution!
*Photo: Courtesy of Designer-24